iHeart's podcast growth underscores how audio is becoming central to radio broadcasters even as broader advertising softness pressures margins.
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The move extends programmatic audio monetization into Apple's video podcast format, opening a new inventory channel for advertisers.
Merging audio and video teams signals publishers are reorganizing around cross-format content rather than separate podcast units.
Measurement gaps and ad quality concerns are emerging as the central constraint on podcast advertising growth as marketer spending slows.
Continued ad demand, increasingly directed toward trusted hosts, suggests podcast advertising is holding up despite broader market caution.
The departure of the long-serving radio and podcasting consultant marks a leadership change at a prominent audio industry research firm.
Rising engagement data supports the case that podcast listenership continues to expand even as ad industry scrutiny increases.
The marketplace launch adds another programmatic sales channel to a podcast hosting and monetization sector that is consolidating fast.
Globalizing automated ad insertion lowers the barrier for independent podcasters to earn revenue without dedicated sales deals.
Three former Saturday Night Live cast members launching together reflects the continuing migration of comedy talent into podcasting.
The hire signals talent agencies are treating podcast and creator representation as a core business line.
The event's growth and the accompanying market forecast reflect how creator-economy businesses are expanding from platform tools into industry gatherings.
A digital creator moving from short-form into a weekly interview show illustrates the creator-to-podcaster pipeline.
Expanded expo space and a video-dedicated stage show conference organizers betting on growing demand for video podcasting.
A spike tied to a related film release shows how cross-format media moments can revive back-catalog podcast listenership.
The WNBA star's update ties a personal injury recovery to her ongoing podcast commitments, a pattern common among athlete creators.
The OregonLive true-crime podcast's new season shows regional newsrooms continuing to invest in serialized audio investigations.
The acclaimed true-crime series' new season is reviewed as compelling despite leaving questions unresolved.
Aggregated Spotify audience data is a common reference point for podcast and audio market sizing.
An independent, niche insurance podcast taking a Signal Award highlights how narrow-topic shows can win industry recognition.
RAJAR's Q3 data shows broadcast radio retains near-universal reach in the UK, relevant to audio's competing formats.
Award recognition for a financial-services podcast reflects the growth of branded and B2B audio programming.
The sales partnership adds another indie show to a podcast representation network.
French audio research embracing cross-format 'liquid content' mirrors similar shifts in podcast strategy elsewhere.
A roundup of smaller podcast industry product and platform developments.
A roundup of brief podcast industry items spanning products, talent and companies.
Demand-driven expansion of the one-night cinematic event shows creator-led shows moving into theatrical distribution.
Questions about the broadcaster's past criticism of RTÉ Sport coverage surfaced in political testimony, touching Irish sports media.
The Days of Our Lives veteran joins the roster of television actors launching their own shows.
The annual list is a bellwether for comedy talent who often build audiences through podcasts and video.
A national governing body debuting its own show follows sports organizations moving into owned audio.
Local coverage debates the coach's remarks and what they signal for Clemson's program.
Conference network audio recaps the week's biggest college football developments.
Weekly sports betting podcast episode accompanies the network's individual game prediction posts.