Survey finds podcasting has a $1.15B opportunity if measurement catches up
Measurement gaps and ad quality concerns are emerging as the central constraint on podcast advertising growth as marketer spending slows.
Read at https://www.podcastnewsdaily.com/ →Full coverage · 4 outlets
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- Traders UnionPodcast ad market faces measurement, quality hurdles as marketer spending slows
- Business InsiderThe podcast boom is hitting a messy reality for CMOs
- eMarketerExclusive data: Audio app engagement climbs 10.7% as podcast consumption reaches new highs