YouTube doubles monetization thresholds, raising bar for creators to earn from ads
YouTube is raising requirements for the YouTube Partner Program, making it harder for smaller creators to join while adding new revenue streams.
tekedia.com · +14 outlets
Study: 67% of creators earn under $10,000 a year; pay still favors reach over engagement
New research underscores the earnings gap in creator economy, with most creators earning little despite brands prioritizing reach metrics.
Net Influencer · +3 outlets
Amazon scrapes Twitch streams for AI training on opt-out basis
Amazon is using Twitch content to train AI models, allowing creators to opt out rather than requiring explicit consent.
techbuzz.ai · +3 outlets
Facebook launches standalone Creator Studio app with AI tools
Meta releases a dedicated mobile app for creators with built-in AI features for content management and optimization.
Adgully.com · +14 outlets
CreatorIQ study finds authenticity gap as brands value engagement but market rewards reach
Research shows a mismatch between what brands say they value in influencer partnerships and what metrics actually drive spending.
businesswire.com · +2 outlets
Australian distributor of Logan Paul and KSI's Prime collapses under $8M debt, all staff terminated
The Australian distribution partner for the influencer-founded beverage brand has gone under, leaving employees terminated.
Buzzincontent · +2 outlets
TikTok orders US staff back to office five days a week starting September
TikTok is mandating full-time in-office attendance for its US employees, ending remote and hybrid arrangements.
Net Influencer · +14 outlets
Passionfroot raises $15M Series A to bring B2B creator marketplace to the US
The B2B creator marketplace secures funding to expand from Europe into the American market.
MarketScale · +3 outlets
Pocket Aces names Vinay Pillai as CEO; co-founder Aditi Shrivastava moves to board
The Indian digital entertainment company announces a leadership transition with a new CEO and the co-founder shifting to a board role.
Storyboard18 · +4 outlets
Linqia report reveals major influencer marketing leadership gaps across top CPG brands
A new report finds that many large consumer goods companies lack dedicated senior roles overseeing influencer marketing strategy.
EIN Presswire · +1 outlets
X's new rewards model could reshape India's influencer economy, analysis says
X (formerly Twitter) is shifting its creator payout structure, with potential implications for Indian influencers.
IMPACT Magazine · +1 outlets
Fabulate raises $4.5M for influencer marketing platform
The Australian influencer marketing platform secures funding to grow its technology and market reach.
Startup Daily · +4 outlets
Hank Green AI scandal highlights creator economy burnout crisis, report says
An incident involving AI and creator Hank Green is cited as a symptom of broader burnout issues in the creator economy.
streamlinefeed.co.ke
Shoppers who trust AI are 6x more likely to trust creators, PartnerCentric research finds
New research links consumer trust in AI with trust in creator recommendations, suggesting overlap in audience psychology.
businesswire.com · +1 outlets
VAB finds 52% of consumers search for brands featured in shows with creators they follow
Research indicates that creator appearances in shows drive significant brand search behavior among viewers.
PPC Land · +7 outlets
Circana report: most brands still have room to grow influencer investments
Research suggests brands are underinvesting in influencer marketing relative to opportunity.
Chief Marketer · +4 outlets
IZEA reports Q2 2026 revenue of $5.8M, advances enterprise-focused growth strategy
The influencer marketing platform posts quarterly earnings as it pivots toward enterprise clients.
The Manila Times · +1 outlets
India's AdTech funding drops 76% YoY, report says
A sharp decline in adtech venture funding in India signals a challenging environment for startups versus incumbents.
Agency Reporter