YouTube Doubles Monetization Thresholds, Making It Harder for Creators to Earn From Ads
YouTube is raising the subscriber and watch-time requirements for the YouTube Partner Program, tightening monetization access for smaller creators.
Tekedia · +14 outlets
67% of Creators Earn Under $10,000 a Year While Pay Still Favors Reach Over Engagement, Study Finds
A new CreatorIQ study reveals a persistent gap between what brands say they value and how they actually pay creators.
Net Influencer · +2 outlets
CreatorIQ Study Reveals Growing Authenticity Gap: Brands Value Engagement, but Market Still Rewards Reach
The study highlights that despite brand rhetoric favoring authentic engagement, creator pay remains tied to follower counts.
Business Wire · +3 outlets
For Most Creators, the Career Remains a Side Hustle: Report
A report indicates the majority of creators still earn modest incomes from content creation alongside other jobs.
Marketing Brew · +14 outlets
TikTok Is for the Creator Middle Class, but Top Earners Favor Instagram
Business Insider reports a platform income split, where high-earning creators gravitate toward Instagram while mid-tier creators rely on TikTok.
Business Insider · +2 outlets
MrBeast Hired a Head of TikTok. The Strategy Is Already Producing Records
MrBeast appoints a dedicated TikTok lead and the creator's TikTok presence is already seeing record-breaking performance.
Influencer Marketing Hub · +1 outlets
Kickstarter Launches Its First Self-Financed Creator Fund, a $1M Pool for Independent Artists
Kickstarter commits its own capital to a fund supporting independent creators on its platform for the first time.
Net Influencer
Passionfroot Raises $15M Series A to Bring B2B Creator Marketplace to the US
The B2B creator marketplace secures Series A funding to expand from Europe into the US market.
MarketScale · +3 outlets
Fabulate Raises $4.5M as APAC Influencer Marketing Platform Hits $84.5M Valuation
The Australian influencer marketing platform closes a funding round at a nearly $85 million valuation.
Net Influencer · +1 outlets
College Influencers Compete for $100K Brand Deal in Xfinity Social Reality Show
Xfinity launches a competitive reality-style campaign where college creators vie for a major brand partnership.
Campaign US
VAB Finds 52% Search for Brands in Shows Featuring Creators They Follow
Research from VAB indicates creator-driven content significantly boosts brand search intent among viewers.
PPC Land · +2 outlets
Circana Report: Most Brands Still Have Room to Grow Influencer Investments
Circana research suggests brands are under-investing in influencer marketing relative to its measured effectiveness.
Chief Marketer · +5 outlets
Korean Ecommerce Platform Cafe24 Becomes First Asian Company to Integrate YouTube Creator Partnerships API
Cafe24 integrates directly with YouTube's creator partnership tools, enabling seamless ecommerce for Asian creators.
Net Influencer · +2 outlets
Disney, Jon Youshaei Announce First Wave of Speakers for 'Created in LA,' Including Mindy Kaling, Zach King
The Disney-backed creator conference announces its initial speaker lineup for the upcoming event.
Net Influencer · +4 outlets
Fypro.ai Is Building an AI Creator Success Manager to Turn Audiences Into Owned Businesses
A new startup is developing an AI-powered tool to help creators monetize their audiences directly.
Net Influencer
BrandMusiq Appoints Vitasta Kaul as Chief Growth Advisor
The brand-tech platform names a new chief growth advisor to lead global expansion efforts.
ET BrandEquity · +8 outlets
Former Omnicom Media India Advisor Shashi Sinha Invests In Creator-Tech Platform Qoruz
A prominent media industry veteran makes a personal investment in the Indian creator-tech space.
Net Influencer · +7 outlets
Cleverbridge Launches Influencer Marketing Offering Powered By Later
Cleverbridge partners with Later to introduce a new influencer marketing service.
Net Influencer · +1 outlets