CarryMinati becomes first playable Indian creator character in BGMI
KRAFTON India turns popular YouTuber CarryMinati into a fully playable BGMI character with a boss battle and co-designed in-game collection, launching August 15
The Times of India · +14 outlets
Majority of creators earn less than $10,000 per year, study finds
A new study reveals 67 percent of content creators make under $10,000 annually, underscoring the economic precarity of the creator profession.
TheWrap · +14 outlets
Creator-led entertainment trend sees Hollywood turning internet creators into filmmakers
A growing industry trend sees Hollywood studios recruiting digital creators to develop and direct feature films.
InsightTrendsWorld · +4 outlets
Kai Cenat and iShowSpeed's Minecraft hardcore marathon ends in disaster
Kai Cenat's fatal mistake of holding a shield instead of a totem cost iShowSpeed hours of hardcore progress, ending their 10-hour Minecraft run.
spilled.gg · +6 outlets
Cafe24 becomes first Asian company to integrate YouTube Creator Partnerships API
Korean ecommerce platform Cafe24 integrates YouTube's Creator Partnerships API, enabling direct creator-commerce connections.
Net Influencer · +2 outlets
Korean YouTuber faces backlash for filming at banned Japanese mixed bath
A Korean YouTuber sparks online backlash after filming content at a Japanese mixed-gender bathhouse where filming is prohibited.
Chosunbiz · +2 outlets
Kai Cenat's Streamer University returns with expanded format
Kai Cenat brings back Streamer University, blending internet culture with celebrity appearances in a larger production.
BlackPressUSA · +8 outlets
Soulja Boy calls Kai Cenat boxing match 'just content,' predicts first-round KO
Soulja Boy downplays a potential boxing match with Kai Cenat as entertainment content rather than a serious fight.
Yahoo · +3 outlets
Creator model debate: influencer reach versus brand-owned creators
Industry analysis weighs the value of external influencer partnerships against brands building their own in-house creator talent.
Exchange4Media · +14 outlets
Ex-YouTuber EDP445 controversy resurfaces with new documentary claims
Former YouTuber Bryant Moreland's claim that 'God saved him' reignites public debate around EDP445's past behavior in a new documentary.
The Times of India · +1 outlets
YouTuber Tana Mongeau rejects podcast over host's admitted behavior
Tana Mongeau declines to appear on the Clavicular podcast after the host admitted to hitting her during a previous podcast appearance.
The Times of India
CD Projekt RED launches creator program with August 31 deadline
CD Projekt RED opens applications for its official creator program, offering partnership opportunities with a deadline of August 31.
VPEsports
K-Short-Form Drama trend sees bite-sized stories becoming global hits
Korean short-form drama content is gaining global traction as audiences embrace bite-sized storytelling formats.
InsightTrendsWorld · +2 outlets
YouTuber and sports creator John Nellis announced for Strictly Come Dancing 2026
John Nellis becomes the 14th celebrity contestant announced for Strictly Come Dancing 2026, representing the creator world on the show.
The Sunday Guardian · +14 outlets
Decade-old Terraria mod shuts down after lead developer allegations
A popular Terraria mod of ten years is discontinued after serious allegations surfaced against its lead developer.
Dexerto · +1 outlets
Kai Cenat set to attempt 100 percent GTA 6 completion without sleeping
Kai Cenat announces plans to beat GTA 6 to 100 percent completion in a single uninterrupted streaming session.
GTA BOOM
Streamer Ray Asianboy secures adidas Harden Vol. 10 collaboration
Streamer Ray Asianboy lands a historic branded shoe collaboration with adidas for the Harden Vol. 10 'RUEI'.
selecta bisso · +1 outlets
Publisher shows commercial and political value of streamers like IShowSpeed
An analysis piece argues that streamers like IShowSpeed now hold significant commercial and political influence beyond entertainment.
Trinidad Guardian