Disney Strikes First Major Deal With TikTok to Let Creators Use Film and TV Clips
Disney and TikTok announce a formal licensing partnership allowing creators to incorporate Disney film and TV content into their videos, marking a new formal ma
Influencer Marketing Hub · +14 outlets
OpenAI Luxury Creator Retreat Sparks Backlash Over AI's Environmental Impact and Brand Trust
An OpenAI-sponsored luxury retreat for influencers draws criticism, raising questions about AI's environmental footprint and the ethics of creator-AI brand deal
CBC · +14 outlets
TikTok Shuts Nashville Office, Lays Off Entire Workforce
TikTok closes its Nashville office and lays off all employees there, marking a significant operational cutback.
americanbazaaronline.com · +14 outlets
Influencers Become Collateral Damage in Platforms' War on AI Slop, Say Creators
Creators report that false AI labels and platform crackdowns on AI-generated content are unfairly damaging their reputations and reach.
Business Insider · +2 outlets
MrBeast's Pitch Decks Reveal How His Business Ambitions Evolved Over Time
Business Insider reviews MrBeast's pitch decks, showing the creator's shifting strategy from viral stunts toward a more diversified business empire.
Business Insider
Passionfroot Closes $15M Series A to Bring B2B Creator Marketplace to the US
The B2B creator marketplace raises $15 million in Series A funding to expand from Europe into the US market.
MarketScale · +5 outlets
India's Influencer Economy Hits INR 5,000 Crore, Led by Tier 2 and Tier 3 Cities
A new report finds India's influencer marketing economy has reached INR 5,000 crore, with growth increasingly driven by smaller cities.
agencyreporter.com · +5 outlets
AI Has Split the Creator Economy in Two, Most Brands Still Pay for the Wrong Half
Analysis argues that AI has bifurcated the creator economy and that brands are misallocating spending on the wrong type of creator content.
inc.com · +14 outlets
Creator Agencies Are Becoming Entertainment Studios, Brands Foot the Bill
Digiday reports that creator agencies are evolving into full entertainment studios, with brands increasingly funding long-form production.
Digiday · +1 outlets
Sydney Towle, TikTok Creator Documenting Rare Cancer Journey, Dies at 26
TikTok creator Sydney Towle, who shared her battle with a rare form of cancer, has died at age 26.
The Economic Times · +14 outlets
Medium CEO Tony Stubblebine Says AI Could Kill the Creator Economy
Medium's CEO argues that AI-generated content threatens the economic foundation of the creator economy.
International Business Times
Startup Placing Brand Ads in AI Platforms Raises $30.5 Million
An ad-tech startup that helps brands like Best Buy and Target place advertisements inside AI platforms closes a $30.5 million funding round.
Business Insider · +3 outlets
Kickstarter Writes a Check to Solve the Creator Economy's Funding Problem
Kickstarter is stepping in with a new funding initiative aimed at addressing the lack of capital available to creators.
inc.com
GIG Companies Aims to Turn Creator Influence Into Business Ownership With Infrastructure Play
GIG Companies unveils a platform designed to help creators convert their influence into actual business ownership through integrated capabilities.
Net Influencer · +12 outlets
Brands Like Gap Inc. and Staples Invite Employees to Be Creators
Major brands are launching employee creator programs, turning their own workforce into influencer marketing assets.
Digiday · +1 outlets
Blenders CEO Says New Creator Will Elevate the Sunglasses Brand
The CEO of Blenders explains the strategy behind appointing a new creator lead to boost the brand's influencer marketing.
Chief Marketer · +6 outlets
Lightspeed Hires Instagram Creator to Win Gen Z Founders
Venture firm Lightspeed recruits an Instagram creator to better connect with and attract Gen Z startup founders.
The Tech Buzz · +1 outlets
Workfriends Bets on Vetted Trust, Not Billable Hours, to Scale Creator Commerce
Startup Workfriends launches a platform that uses vetted trust signals rather than hourly billing to match creators with commerce opportunities.
Net Influencer