Amazon Ads taps Barometer for podcast brand suitability, expanding brand-safe buying for advertisers
Amazon Ads is adopting Barometer's brand suitability tech to give podcast advertisers the safety controls they have long sought, with Barometer arguing better s
Podnews · +5 outlets
Raj Shamani, host of 'Figuring Out,' signs with WME as podcast nears 20M YouTube subscribers
The Indian creator's signing signals growing Western agency interest in monetizing South Asian podcast talent globally.
StoryBoard 18 · +2 outlets
Bad Friends, hosted by Andrew Santino and Bobby Lee, joins Wave for ad sales and distribution
Wave takes over ad sales and distribution for one of comedy's biggest podcasts as the network builds a talent-led roster.
TheWrap · +4 outlets
Spotify Ad Exchange inventory becomes available through Walmart's DSP
The integration lets Walmart advertisers buy Spotify podcast and audio inventory programmatically, widening retail media into audio.
PodcastingToday · +6 outlets
Audiochuck sends 'Park Predators' to Tubi and YouTube as it expands video push
The true-crime studio is moving its shows onto streaming and video platforms, part of a broader podcast-to-video shift.
www.podcastnewsdaily.com · +1 outlets
Golden Globes adds three sports titles to Best Podcast eligibility list
Sports podcasts gaining a dedicated slot in awards eligibility reflects the category's growing cultural weight among Hollywood voters.
Barrett Media · +5 outlets
ARN adds 'No Utes in the Valet' podcast to iHeart Podcast Network
The Issie and Elliot show joins iHeart's network through ARN in Australia, extending the program's distribution and sales reach.
Mumbrella · +3 outlets
MasterClass launches first podcast, 'Other People's Business,' with Martha Stewart as debut guest
The online learning platform's move into audio and video podcasting extends its celebrity-led business content strategy.
Variety · +7 outlets
SEN reaches one million monthly podcast listeners
The Australian sports network's record September figure marks a milestone for sports podcasting in the region.
radioinfo · +7 outlets
PodcastOne partners with National Military Podcast Day for multi-year distribution deal and live marathon
The LiveOne subsidiary's partnership adds distribution, content and marketing ties to the military-focused podcast event.
StreetInsider · +8 outlets
Fiction podcast network Fable and Folly to close at year-end
The closure of a dedicated fiction network underscores the funding difficulties facing narrative audio.
Podnews · +1 outlets
Gary Neville's Overlap Network launches daily show, escalating rivalry with Gary Lineker
Neville's move to daily output intensifies competition among UK football podcasts for audience and sponsors.
Broadcast · +1 outlets
Rightmove backs agent-led podcast series featuring estate agency leaders
The property portal's brand-funded podcast highlights how non-media businesses are using audio for B2B marketing.
Property Industry Eye · +5 outlets
Podmasters re-signs comedy podcast 'Fin Vs History' as show passes 6 million downloads and views monthly
The renewal reflects continued demand for history-comedy formats at scale.
Podnews · +1 outlets
Podcasting conference Illuminate spotlights creator development across audio and social media
Industry events are increasingly focused on professionalizing podcast and social creator businesses.
Forbes · +1 outlets
Walmart DSP and others named in Barrett Media's Top 20 podcast advertisers of 2026
Rankings of top podcast advertisers and audio agencies illustrate the ad market's consolidation around a few large buyers.
Barrett Media
Podcast Nation signs Gen Z creator Trinity Blair's 'Trin Told Me' for production and monetization
The deal shows networks courting young creators with existing social audiences.
Podnews
Caloroga Media launches three royal-focused podcast series
The slate adds to a crowded royal-content podcast market alongside outlets like BBC Audio.
PodcastingToday