Spotify is paying Joe Rogan $200 million for a three-and-a-half year exclusive podcast deal
The reported payout cements Spotify's strategy of locking up marquee audio talent with nine-figure exclusive contracts.
mashable.com · +14 outlets
Netflix ranks third among US podcast platforms, used by 21% of consumers
Video-first podcast consumption is reshaping the platform rankings long dominated by YouTube and Spotify.
PPC Land · +1 outlets
Fiction podcast network Fable & Folly will close at year-end, shows to find new homes
The shutdown of an established fiction network highlights how hard independent narrative audio remains to fund.
Podnews · +1 outlets
The Atlantic CEO's podcast sparks tensions atop the magazine
Internal friction over an executive's personal audio project raises questions about editorial independence.
Semafor
Gary Neville's Overlap Network launches daily show Overlap Daily
The move puts Neville's football media brand into direct daily competition with rival pundit podcasts.
Broadcast · +14 outlets
WWE to debut its first-ever Spanish-language podcast, WWE Ahora
The launch is part of WWE's broader push to grow Spanish-speaking audiences ahead of its media rights expansion.
WWE · +6 outlets
LiveOne's PodcastOne launches multi-year distribution and marketing partnership with National Military Podcast Day
The tie-up extends PodcastOne's slate into military-focused programming under a multi-year commitment.
TradingView · +5 outlets
Andrew Santino and Bobby Lee's 'Bad Friends' podcast joins Wave
One of comedy's biggest independent podcasts signing with a network signals continued consolidation in the space.
TheWrap · +3 outlets
Ben Solak launches 'Leaguewide,' a daily NFL podcast for ESPN
ESPN keeps expanding its NFL audio lineup as daily football shows become a battleground for sports podcasts.
Yahoo Sports · +4 outlets
Elon Musk joins the Nelk Boys on the Full Send podcast
The appearance puts the Tesla and xAI chief in front of one of the largest young male podcast audiences.
Teslarati · +5 outlets
ARN adds Issie & Elliot's 'No Utes in the Valet' podcast to iHeart Podcast Network
The Australian show's iHeart distribution deal reflects iHeart's push into international podcast partnerships.
Mumbrella · +4 outlets
Analysis: podcast impression measurement faces a viewability-style crisis
Ad buyers argue podcast metrics repeat the transparency problems display advertising took years to address.
AdExchanger · +1 outlets
Audiohook acquires Podscan and expands free podcast data access
The ad-tech acquisition points to growing demand for podcast discovery and measurement data.
redtech.pro · +4 outlets
Princess Kate issues apology after an 'offensive' comment made on a podcast
The episode adds to the scrutiny royal figures face over remarks made on popular audio shows.
AOL.com · +12 outlets
Podcast ads deliver strong engagement and host trust, study finds
Host-read trust remains podcasting's core pitch to advertisers as the medium competes for brand budgets.
Insideradio.com · +12 outlets
Barometer's Zubatiy says stronger brand safety is the gateway to bigger podcast ad budgets
Ad buyers continue to press for better measurement before committing larger spend to podcast inventory.
podcastnewsdaily.com
Long-form podcasts and YouTube essays are pulling premium sponsorships back
Advertisers are returning to longer-form audio and video content as short-form brand fatigue sets in.
Agency Reporter
Bauer Media's Pete Wicks show 'Man Made' wins twice at the British Podcast Awards
The wins give Bauer a marquee award-season result for its celebrity-led podcast slate.
Bauer Media