MrBeast, Beast Industries pay $250,000 for 55% stake in AI-powered toy ball on Shark Tank
The deal marks another step in MrBeast's push beyond YouTube into consumer product investing, with Beast Industries CEO Jeff Housenbold backing the AI toy.
Dexerto · +4 outlets
Mighty Mike Plays dad Dave leaves son's channel to launch his own 'Coffee Time With Dave' YouTube show
Dave, a breakout personality on his son's Mighty Mike Plays channel, is now building a standalone audience, a notable case of a family member spinning off from
Dexerto · +8 outlets
Rockstar co-founder Dan Houser says he is avoiding GTA 6 gameplay, the first entry made without him
Houser's comments come as anticipation for GTA 6 dominates gaming discussion ahead of its launch.
Dexerto · +13 outlets
Tubefilter weekly roundup covers MrBeast's Shark Tank deal, Mojang creator jobs, and Minecraft's challenge to Roblox
The creator industry newsletter flags Minecraft's creator hiring push and other platform business moves as the week's key trends.
Tubefilter
Joey Chestnut eats 16 pounds of baked beans in MrBeast video, which calls it a world record
The stunt pairs a competitive eating star with MrBeast's format, extending the creator's run of record-style challenge videos.
Dexerto · +1 outlets
GTA 6 fans say Rockstar's influencer gifts outclass the $400 collector's edition
Rockstar's influencer marketing for GTA 6 is drawing fan comparisons to what paying customers receive.
Dexerto · +1 outlets
Former NFL coach Mike Tomlin unveils Minecraft city built over 12 years in new YouTube series
The long-running build shows how creator-style content is drawing mainstream sports figures into gaming platforms.
Dexerto · +11 outlets
Brands including E.l.f., Wendy's and Gap branch into original music as marketing strategy
E.l.f. Beauty's 'Mirror Mix' album typifies brands spending more on music-led marketing to reach audiences beyond traditional ads.
CNBC · +2 outlets