Middle schoolers turn NPR podcast comment sections on Spotify into a group chat
The unexpected social use of podcast comments highlights how Spotify's feature is creating unintended communities, drawing attention from both TechCrunch and NP
Межа. Новини України. · +4 outlets
Political podcast ad spending has nearly doubled, rivaling television budgets
Rapid growth in political podcast ad dollars signals the format's rising role in campaign media plans ahead of election cycles.
TheWrap · +1 outlets
YouTube adds AI-powered podcast discovery and A/B testing for video files
YouTube keeps building out podcast-specific tooling, deepening its role as a podcast distribution platform.
Podnews · +14 outlets
Podcast programmatic ad growth raises concerns about eroding listener trust and ad load
The shift toward programmatic buying in podcasts could undermine the format's trust advantage if ad loads are not managed carefully.
eMarketer · +3 outlets
Barack Obama announces a new podcast
The former president's entry into podcasting adds a high-profile voice to the medium's political and cultural roster.
Yahoo Lifestyle Canada · +13 outlets
Podcast ad load pullback continues as buyers diversify spending
Advertisers are spreading budgets across more channels, pressuring podcast networks that had relied on steady ad-load growth.
podcastnewsdaily.com · +1 outlets
Gen Z listens to podcasts more than it watches TikTok, Ad Age says
The finding shifts advertiser attention further toward audio as Gen Z media habits evolve away from short-form video.
Ad Age · +14 outlets
Acast research: podcasting's format war is over as audiences ignore video vs audio debate
Acast's Podcast Pulse report argues audiences no longer care about format distinctions, with data to back the claim.
Rainnews
Crooked Media expands political podcast ad sales network with Adam Mockler, The Argument and Weekly Skews
The additions show political podcast networks consolidating ad sales to compete for campaign and brand dollars.
Net Influencer · +1 outlets
Amazon expands podcast advertising measurement with new audio data
Amazon's move adds another major measurement player to podcast attribution, tightening competition in audio ad tech.
Insideradio.com · +14 outlets
KSL Podcasts launches ad-free 'Cold' premium membership on Fox's Supercast
True crime's premium subscription push tests whether audiences will pay directly for ad-free audio content.
Net Influencer · +2 outlets
Fairing and Podscribe partner on podcast attribution
The partnership adds customer feedback and survey-based data to podcast ad attribution, addressing a long-standing measurement gap.
news.radio-online.com · +2 outlets
Apple Podcasts Subscriptions video features: what's confirmed so far
Details emerging about Apple's subscription video plans indicate the company is responding to YouTube's podcast video push.
Gadget Hacks · +14 outlets
Triton Digital expands Omny Studio's reach in Asia, lands Media Prima Berhad in Malaysia
Triton's Asian expansion reflects growing international demand for podcast hosting and monetization infrastructure.
Net Influencer · +2 outlets
Kylie Kelce invites Kate Middleton to appear on her podcast
The public invitation from a popular podcast host shows how creator-led audio now drives mainstream celebrity news cycles.
AOL.ca · +13 outlets
Tucker Carlson reconsiders Trump and more in NPR interview
The interview captures Carlson's shifting political positioning, a recurring theme in his podcast-driven media strategy.
NPR
Fox Sports Radio launches 'College Football with Stugotz & The Bear' podcast
The new show extends Fox Sports Radio's podcast footprint in the crowded college football audio market.
Awful Announcing · +1 outlets
Linda Cohn takes her podcast to Bleav months after ESPN retirement
The former ESPN anchor's move to Bleav underscores how veteran sports broadcasters are building independent audio businesses.
Awful Announcing · +1 outlets