Apple is opening a new video monetization layer inside Apple Podcasts Subscriptions, tightening competition with YouTube and Spotify for premium podcast video.

The reported nine-figure bidding for a single show underscores how valuable top podcast IP has become to networks and buyers.

Surging political ad money flowing to podcasts is being framed as a structural shift in campaign media buying away from television.

Adding podcasts to Amazon's demand-side platform gives advertisers standardized audio measurement and pushes podcast inventory deeper into programmatic buying.

Google is using AI recommendations to push podcast discovery inside YouTube Music, where it increasingly competes with dedicated podcast apps.

A podcast from a former president brings mainstream attention to the book-interview format and adds a high-profile name to the medium.

Audacy research on intentional listening reinforces host-read endorsements as podcasts' core advertising advantage over other media.

Audio's growing share of young audiences is prompting advertisers to rethink video-first digital budgets.

The actress and producer is converting her interview series into an ongoing weekly show through her Simpson Street banner, a notable celebrity-led podcast expan

A major true-crime franchise adopting subscription membership tests direct-to-listener revenue as an alternative to ad support.

The longtime SportsCenter anchor joining Bleav shows veteran sports broadcasters building independent audio brands after leaving big networks.

The scale of AI-generated show output raises questions about content saturation and quality across podcast platforms.

The new show pairs the longtime sports-radio personality with a former ESPN analytics fixture, expanding FOX's college football audio slate.

Shifting rhetoric among influential podcasters reflects the medium's growing role in conservative movement politics.

The progressive network is scaling ad sales across a wider slate of political shows as the category draws more advertiser interest.

The former Fox host's evolving positions, largely disseminated through his own media channels, remain a bellwether for parts of the right.

Ad buyers are expanding podcast tests as available ad inventory in shows keeps growing.

The on-air invitation became a widely covered pop-culture moment for one of the biggest shows hosted by a sports-adjacent celebrity.