Higgsfield valued at $5.4bn as Goldman Sachs and Intel back AI video startup
The AI video generation startup reaches a $5.4 billion valuation with backing from major institutional investors, signaling continued investor appetite for gene
Financial Times
Alex Cooper departing talent agency UTA
The high-profile podcaster leaves United Talent Agency, a significant move in the talent management landscape for top creator talent.
The Hollywood Reporter · +1 outlets
US university offers degree in becoming an influencer amid debate over program value
Colleges are launching content creator majors, sparking debate over whether influencer education is a legitimate academic pursuit or a questionable investment.
Mathrubhumi English · +12 outlets
Why follower count matters less than ever for brands
The Business of Fashion examines how engagement and authentic connection are displacing raw follower numbers as key metrics in influencer marketing.
The Business of Fashion · +14 outlets
Brands ditch scripts as creator freedom takes priority, says Snap India
Snap India reports a shift in brand strategy toward giving creators more creative control in sponsored content campaigns.
afaqs!
AnyMind Group's creator-led D2C brand Jent Louis opens flagship retail store in Tokyo
The startup's direct-to-consumer brand built around creators expands into physical retail with a new Tokyo flagship location.
anymindgroup.com
Reelax influencer marketing platform uses AI and automation to fix India's bottlenecks
The Indian platform aims to streamline influencer marketing workflows through artificial intelligence and automated processes.
ThePrint
How consumers are finding brands differently in the new age of search
Changing consumer discovery habits are reshaping how brands approach search and visibility strategies.
MarkHub24 · +14 outlets
Remi Bader challenges Skims sizing claim in viral video
The influencer criticizes Skims sizing in a viral post, reigniting conversation around brand transparency and body inclusivity.
sekbernews.id · +4 outlets
She stopped posting every day and discovered something surprising about creator income
A creator's experiment with reduced posting frequency challenges conventional wisdom about constant content output and earnings.
inc.com · +7 outlets
NEMCEA 2026: EMCOAN unveils 5th edition to monetize and secure Nigeria's creator economy
The Nigerian event series returns to address monetization challenges and security concerns in the country's growing creator economy.
BrandTimes · +1 outlets
Creator-executives are rewriting what a CMO looks like in 2026
Brands are increasingly hiring creators for top marketing roles, blurring the line between content creation and executive leadership.
marketscale.com · +6 outlets
JERi co-founders introduce new collaborative chapter for the creator economy
The founders of creator-focused agency JERi launch a new initiative aimed at fostering collaboration in the creator space.
qz.com
Scrybe bets on direct-to-creator as future of streaming instead of artists chasing streams
The platform pivots to a model that pays creators directly rather than relying on streaming royalties.
TechBullion
Stack Influence earns third consecutive spot on Inc. 5000 list
The influencer marketing company places in the top 15% of the Inc. 5000 for the second consecutive year.
Carroll County Mirror-Democrat · +2 outlets
Do creators move AI visibility? What the evidence shows
Analysis examines whether creator content meaningfully drives adoption and awareness of AI tools.
contentgrip.com · +14 outlets
WAVES Platform: Has government backing helped creators?
A look at whether state-supported creator platforms deliver real economic benefits to content creators.
Agency Reporter · +14 outlets
From front pages to podcasts and creators, PR success is no longer one-size-fits-all
PR strategies are evolving to include podcast and creator-led approaches alongside traditional media outreach.
Indian Television Dot Com · +1 outlets