YouTube is raising the barrier to entry for new creators to qualify for revenue sharing, impacting future monetization strategies on the platform.

Multiple universities are introducing formal majors in content creation and influencer marketing, drawing criticism over the value and rigor of such degrees.

The Walt Disney Company and TikTok are partnering to distribute short-form creator content on Disney's streaming platform, blending social media and traditional

The talent management acquisition consolidates the creator representation space as agencies scale to serve the growing influencer market.

A controversy over the Selar platform reveals how Nigeria's government is moving to formalize taxation of digital creators and their income.

Travel influencers are increasingly driving consumer decisions and destination marketing, transforming how the tourism industry operates.

Controversy over digital payment platform Selar highlights Nigeria's push to tax creator incomes.

A shift in B2B purchasing behavior shows buyers rely more on creator content than direct sales outreach, forcing companies to adapt their marketing playbooks.

A new wave of executives with creator backgrounds are moving into Chief Marketing Officer roles, bringing influencer expertise to corporate leadership.

The startup is betting on a platform that pays creators directly rather than relying on the traditional streaming model of chasing playlist placements.

Disney expands its sports content portfolio by securing programming from the media company of former footballer Gary Neville.

The agency hire signals continued convergence of traditional PR firms with creator-focused marketing agencies.

The influencer marketing platform breaks into the top 15% of the Inc. 5000 for the second year in a row, signaling growth in creator economy infrastructure.

An experiment in reducing daily posting cadence challenges assumptions about how consistency relates to earnings in the creator economy.

The agency appointment reflects the growing importance of social media expertise at the executive level within major PR networks.

The influencer marketing platform is using a targeted giveaway to attract direct-to-consumer brands to its analytics tools.

The K-pop star's agency makes a substantial charitable contribution, blending celebrity philanthropy with brand positioning.

Kinetik announces a new team-oriented product offering, details of which remain focused on the creator/marketing space.