YouTube to double monetisation threshold for new creators starting 2027
YouTube will require creators to meet higher watch hour and subscriber minimums before they can join the Partner Program, raising the barrier for new entrants.
Trak.in · +14 outlets
Disney and TikTok launch global deal to bring creator-made short-form content to Disney+
The partnership will allow TikTok creators' content to appear on Disney's streaming platform, expanding the distribution of user-generated short-form video.
marketech apac · +11 outlets
Digital Brand Architects acquires creator management firm V1sion Ventures
The talent giant's acquisition of a boutique management shop aims to help influencers build their own businesses beyond traditional brand deals.
Variety · +5 outlets
Colleges introduce 'influencer' majors as critics question the value of content creator degrees
Universities are launching formal degree programs in content creation and influencer marketing, with tuition costs reaching $142,000 at some institutions.
ABC News · +5 outlets
Nigeria's Selar dispute shows how government plans to tax the creator economy
A tax row between the Selar platform and the Lagos tax authority signals new regulatory hurdles for Nigerian creators and digital commerce.
TechCabal · +1 outlets
Selar CEO disputes LIRS tax claim as creator economy faces new regulatory hurdles in Nigeria
The platform's CEO pushes back against tax authority demands as Nigeria moves to regulate digital creator income.
streamlinefeed.co.ke · +2 outlets
Diffraction builds creator rights into Physical AI's training data market
A new platform aims to ensure creators are compensated and credited when their content is used to train physical AI systems.
Net Influencer
G-Dragon's agency Galaxy Corporation donates 500 million won to support young artists
The K-pop star's agency made a significant charitable donation through the JusPeace foundation to fund young artists.
Korea JoongAng Daily · +14 outlets
Disney signs Gary Neville's media company for 'Stick to Football' and new Wayne Rooney show
Disney secures a deal with the former Manchester United footballer's media firm to produce sports talk content.
Net Influencer · +10 outlets
OpenAI's influencer retreat flop serves as warning for AI brands
A poorly executed influencer event by OpenAI highlights the risks of mishandling creator relationships in AI marketing.
DesignRush
Cover Corp admits Hololive streaming hours fell to fund live event push
The VTuber agency says diverting resources to in-person events caused a decline in total streaming hours for its talent.
Tech Times · +1 outlets
Kickstarter's first Black CEO on opening doors for Black creators
The crowdfunding platform's CEO discusses efforts to improve access and funding for Black creators.
The Root · +2 outlets
Kinetik launches AI team agent for social and influencer marketing campaigns
The new AI tool aims to automate management of influencer and social media marketing campaigns for teams.
PR Newswire · +4 outlets
Havas Red names Joanne Ng executive director of social practice
The promotion places Ng in charge of Havas Red's national social media practice across markets.
Net Influencer · +4 outlets
Former Edelman Digital chair Kevin King named president of The Now Agency
The agency hires a veteran digital communications leader as its new president.
Net Influencer · +4 outlets
RAD Amplify names Nicole Wilson sales director to accelerate enterprise growth
Wilson takes on the sales director role at the creator marketing platform to expand enterprise business.
01net · +3 outlets
Creator agency Fixated taps Mary Murcko as chief revenue officer
The creator talent agency hires a new revenue chief to lead commercial growth.
Variety · +1 outlets
Bachan's marketing strategy grows the brand from family recipe to $87 million
The Japanese-inspired sauce brand leveraged influencer partnerships and social media to scale rapidly.
Influencer Marketing Hub · +9 outlets