YouTube is raising the bar for its Partner Program, doubling required watch hours to 4,000 and setting a 10 million Shorts view threshold, effective February 20

Twitch has activated automatic consent for all channels to have their streams and clips scraped to train Amazon's large language models, drawing widespread stre

The PayPal-owned browser extension has shed millions of users and thousands of store partners as a creator lawsuit alleging affiliate cookie theft moves toward

The media company founded by the Call Her Daddy host has achieved a half-billion-dollar valuation following an investment from WTSL.

YouTube is deepening its ties to traditional film and TV by premiering two creator-led shows at the Toronto International Film Festival and hosting a creator fe

Spotify is adding tools to flag AI slop while permitting creators to post AI-generated music if they build a personal brand around it.

Architect Capital, which paid $535 million for a 16% stake in OnlyFans, promises the platform will never use AI in ways that harm creator livelihoods.

The Belgian influencer, who lived more than twice as long as doctors initially expected with the rare rapid-aging disorder, has died.

Meta is rolling out a reimagined Creator Studio dashboard for Facebook that includes AI-powered tools to help creators with content and analytics.

Spotify is expanding its podcast reach by syndicating its video shows on Twitch, opening a new front in its battle for podcast dominance.

Lawmakers are targeting undisclosed paid influencer political endorsements with new legislation that would require transparency.

The AI-powered creator ad company releases findings on how brands can optimize Meta Partnership Ads with an infinite creative engine approach.

The viral YouTube series returns after nearly a year but faces backlash as the original creator was not involved in the new episode.

The popular YouTube creator faced backlash from fans who objected to his promotion of AI tools for interior design, prompting an apology.

Roblox is introducing an AI Assistant and additional tools aimed at helping creators build and monetize experiences on the platform.

Universities are introducing influencer and content creator majors with four-year costs reaching $142,000, sparking debate about the degree's return on investme

A YouTuber went viral after confronting an alleged Indian scam call center using an unconventional army of dancing SpongeBob characters.

Twitch has named streamer ExtraEmily as a brand ambassador, drawing backlash over her history of distracted driving incidents and multiple bans.