Edelman expands APAC creator marketing with India and Southeast Asia hires
Edelman strengthens its creator economy footprint in Asia-Pacific with key leadership appointments focused on India and Southeast Asia markets.
Storyboard18 · +2 outlets
PubMatic opens programmatic CTV platform to creator monetization
PubMatic extends programmatic connected TV advertising to creators, broadening monetization opportunities beyond traditional platforms.
marketingreport.one · +7 outlets
LinkedIn launches creator marketplace and BrandWorks platform
LinkedIn enters creator economy with dedicated marketplace for B2B creator partnerships and brand collaborations.
quasa.io · +14 outlets
Flipkart Glam Up Fest marred by overcrowding and poor logistics
India's Flipkart-hosted creator event faced backlash over overcrowding, hamper shortages, and management failures affecting attendees.
Storyboard18
Fox Sports partners with YouTube streamer in landmark broadcast deal
Major sports network embraces creator talent through partnership deal, signaling mainstream media interest in digital creators.
MSN · +14 outlets
Reign Maker Group acquires creator talent firm Hyphen HQ
Talent management consolidation as Reign Maker Group secures majority stake in Hyphen HQ to expand creator representation services.
MSN · +4 outlets
Aryan Kelvin emerges as India's breakout creator, outperforming MrBeast views
Jharkhand-based creator breaks through with viral content rivaling top global creators in view counts.
MSN
Content creators in India top 250,000 active users amid economic shifts
Nigeria and India report surging creator economy populations with 250,000 active creators as brands shift to performance-based marketing.
Legit.ng · +2 outlets
Microdramas emerge as Quibi moment, with brands exploring bite-sized content
Short-form video content format gains traction with brands like P&G investing in microdrama advertising placements.
Tubefilter · +2 outlets
Content creators from Raj Shamani to Tanmay Bhat emerge as startup investors
Established Indian creators deploy capital and expertise into startup ecosystem, bridging creator and VC worlds.
Storyboard18
Monk Entertainment's Viraj Sheth on how creators disrupted Bollywood gatekeeping
Creator economy allowing independent talent to bypass traditional Bollywood gatekeepers and build direct audiences in India.
Storyboard18
State Farm's Dude Perfect partnership highlights creator class sponsorship
Insurance major invests in creator talent partnerships, reflecting shift toward performance marketing and creator monetization.
MarketScale · +1 outlets
Mark Rober reveals elaborate relay attack theft from Twitch streamer JasonTheWeen
YouTuber demonstrates vehicle security vulnerability through livestream car theft stunt on fellow creator.
Dexerto Latest Posts
Meta explores USDC stablecoin payouts as creator economy backbone
Meta considers cryptocurrency-based creator payments to streamline global payouts and financial infrastructure.
Crypto Economy · +1 outlets
India's creator economy stages protest at Jantar Mantar over policy concerns
Indian creators organize public demonstration regarding creator economy regulations and platform treatment.
MSN · +4 outlets
Digital media shift sees AI, TikTok, and creators redefining news consumption
Creators and platform changes reshape how audiences discover and consume news content.
Batam News Asia · +10 outlets
Lipton taps local creators instead of building in-house social teams
CPG brand outsources social content creation to local creators rather than maintaining dedicated internal teams.
Digiday · +2 outlets
Creator economy maturity outpaces business readiness in Malaysia
Malaysia's creator economy growth exceeds institutional and business infrastructure readiness, creating opportunity gaps.
Marketing-Interactive