Publicis Completes LiveRamp Acquisition, Forcing Marketer Decisions
Advertisers must weigh whether to stick with the data platform now that Publicis owns it.
Read at Digiday →Full coverage · 7 outlets
- Digiday · lead
- BusinessinsiderPublicis Groupe Completes LiveRamp Acquisition Launches the Industry’s First Plug-and-Play AI Growth Engine That Clients Fully Own and Control
- Mmm-onlinePublicis says Omnicom and WPP still ‘welcome’ to use LiveRamp as takeover completes
- MediapostPublicis Acquires LiveRamp For $2.2B
- YahooPublicis addresses LiveRamp deal, lagging Sapient arm as it raises outlook
- MarketingdiveLiveRamp CEO dishes on OpenAI partnership, looming Publicis acquisition
- AdweekFTC Approves Publicis' $2.2 Billion LiveRamp Deal With ‘Neutrality’ Conditions