Publicis closes LiveRamp acquisition, prompting marketer debate over data ownership
Now that the holding company owns the data infrastructure, marketers face a decision about whether to stick with LiveRamp.
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- Digiday · lead
- AdweekWhy I’m Wary of a Publicis-Owned LiveRamp-and Your CMO Should Be Too
- Ad AgeBrands face an AI-era reckoning-take control or trust the ‘neutral’ middle
- MarketingdiveAs Publicis closes LiveRamp deal, some brands say they’re jumping ship
- MarketscreenerPublicis strengthens its AI offering with the acquisition of LiveRamp
- MSNFTC clears Publicis-LiveRamp deal: Five-year data firewall protects rivals for now
- FinancialcontentPublicis Groupe Completes LiveRamp Acquisition Launches the Industry’s First Plug-and-Play AI Growth Engine That Clients Fully Own and Control
- Mmm-onlineFTC puts conditions on Publicis’ $2.2 billion LiveRamp acquisition
- YahooLiveRamp stock rises as FTC clears Publicis acquisition
- MediapostPublicis Agrees To FTC Consent Order, Settles LiveRamp Deal