DoorDash's $17B Instacart acquisition raises advertiser questions about commerce media
The deal could accelerate consolidation in commerce media, with advertisers weighing scale benefits against higher costs and lock-in.
Read at Digiday โFull coverage ยท 6 outlets
- Digiday ยท lead
- Grocery DiveWhat the DoorDash-Instacart tie-up means for the grocery industry
- The New York TimesDoorDash to Buy Instacart for $17 Billion, Uniting 2 Delivery Giants
- Subscription InsiderNetflix Retention Improves as Viewing Growth Raises Questions
- NewsweekMamdani warns DoorDash-Instacart deal could raise prices
- MSNDoorDash to acquire Instacart in deal valued around $17B