Booking.com bets travelers will research trips with AI but still book on its platform
The company argues trust and payments, not discovery, decide who captures the booking, a lesson drawn from failed superapp travel ambitions.
Read at Skift →Full coverage · 15 outlets
- Skift · lead
- Hospitality NetHere’s What Happens When AI Starts Making Decisions and Bookings for Hotel and Travel Guests
- OAG AviationSix Months In: Grading Our 10 Bets on Travel's AI Future
- CNBCTravelers are turning to AI to plan trips - but hallucinations and trust gaps remain
- PCMagThe Best Travel Apps We've Tested for 2026
- BBCSeven travel trends that will define 2026
- OpenAIBooking.com and OpenAI personalize travel at scale
- McKinsey & CompanyAgentic AI and the Future of Travel: What executives need to know
- Booking.comBooking.com’s 2027 Travel Predictions Reveal the Ultimate Travel Flex: Going Off-Script
- leger360.comHow AI Is Reshaping the Travel Industry
- Thrifty TravelerI Asked 5 AI Chatbots to Plan a Trip; 1 Was Better Than the Rest
- PhocusWireGlobal study finds majority of travelers ready for AI to book trips
- CNETHow to Use the AI Trip Planner on Booking.com
- Boston Consulting GroupUnpacking the $15 Trillion Opportunity in Leisure Travel
- TechCrunchKayak launches an ‘AI Mode’ for travel questions, search, and bookings