Rising marketing spend expectations underscore intensifying competition as prediction markets enter the US betting ad arena.

Prediction markets raising capital at large valuations signals growing investor appetite for event contracts that could pressure listed sportsbook operators.

The suit tests whether prediction-market style sports event contracts are legal amid mounting state-level pushback.

Federal scrutiny of operator advertising adds regulatory pressure as states and lawmakers examine betting promotion practices.

Ad platform restrictions by state reflect widening divergence in how jurisdictions treat prediction market wagering.

Alberta's new regulated betting market sees major operators launch as the province expands legal sportsbook access.

The deal adds a sportsbook platform customer for Kambi as it competes for third-party operator contracts.

DraftKings shares touched a yearly low in a broad market pullback last week.

The backlash adds to scrutiny of how sports media promotes betting content to younger audiences.

Analyst fair value revisions highlight uncertainty over the FanDuel parent's growth outlook.

The steep discount to target reflects sustained pressure on the operator's valuation.

The investor's warning about an AI-driven market bubble has implications for gaming and growth stocks.

Analysis of speculative behavior among younger consumers touches on betting and event-contract trends.

Research on betting behavior links skill-transfer beliefs to riskier wagering.